The digital world is changing and at boohoo, we believe that all women should feel empowered, not only in the physical world, but in the digital one too. That’s why we’ve launched the boohooverse avatar collection, the world’s first women led, brand powered, widely accessible NFT drop.
On Sale: Sun 15th
Pre Sale: 12pm BST /
General Sale: 7pm BST
WELCOME TO THE boohoo verse #BOOHOOVERSE
We're on a journey into a new era and we’d like to take you with us! Our exclusive NFT collection takes away overpriced mints and exorbitant gas fees, providing an affordable and simple to claim drop, allowing everyone to start their NFT ownership journey.
If you hold our boohooverse Access Card NFT at 4pm BST, Friday 13th May, you’ll be entered into our pre sale.
Join us on our voyage into the metaverse.
the booohooverse NFT Avatar Collection
A global, women led community
The generative collection combines over 300 unique traits to produce the exclusive boohooverse avatars.
Your avatar will be chosen at random from our bank of 30,000 unique NFT’s.
As part of our first drop we ran a competition to empower up and coming female artists in the NFT community.
The 4 winners were briefed to create the generative avatar collection.
Find out more about our winners below
Amy Kilner is a Freelance Creative Designer from Sheffield, UK.
She explores creative boundaries by infusing reality with the digital space. After 10 years working at agencies as a traditional designer, she now specialises in 3D Design, Motion and NFT creation.
Amy has a background in working for the leisure, music and drinks industry adding her own spin to client briefs with colourful executions, having previously worked with the likes of Fatboy Slim, Defected Records, Warner Music and some of the world’s biggest venues in party paradise Ibiza!
‘’gm, its Reem! I’m a digital artist and illustrator from Canada who is passionate about creating art that aims to empower women and girls. I typically portray powerful women and my style could be described as bold, colourful and playful.
Over the past few years, I’ve been using my art to shed light on important issues affecting women around the world and have worked on several campaigns promoting gender equality.
Since entering the NFT space, my mission is to use my experience, skills and talents to help bridge the gap and contribute to the growth of strong and diverse communities in the web 3 space.’’
Reem was recently voted in as the lead artist for @WoWPixiesNFT’s next collection, Pixies World! 🚀🤗
‘’Hi! I’m Shar and I’m an operations head by day, Web3 mod and artist by night. Digital art is something new to me as I only started learning about it when I joined the NFT space 3 months ago so everything is self-taught. With this partnership with Boohooverse, I was given the opportunity to learn from my fellow artists and improve a lot on my art skills. I’m also passionate about being able to contribute to the rapidly growing space — by collecting pieces I can relate to from projects and by producing art for the projects I'm involved in.’’
Shar was recently featured in decentraland’s ‘Crypto Valley Gallery’, a partnership & metaverse debut with the Randi Zuckerberg founded HUG community!
’Hi, I’m Aoife (pronounced ee-fah). I’m a creative director & illustrator based in Ireland and have been working in the creative industry for over 11 years.
I make work that tries to imagine what might exist outside what the human brain can perceive. I love drawing bright, whimsical, weird cuties, critters & femmes…often all at the same time.
I’m big on the following: GIFs, using at least 3 emojis in all responses, wholesome, supportive vibes, meaningful connections and the power of web3 communities.’’
A few fun facts: I was once a guest on a kids TV show in Ireland, I like to communicate primarily via the art of emojis & animated GIFs, I work as Creative Director at a digital design agency by day, and I’ve had my artwork exhibited in New York & LA!
What’s next for the boohooverse?
The avatar drop is our first purchasable NFT as we step into the future of digital fashion.
We have been busy building a community for you where we host all of our metaverse educational content and information on our upcoming projects.
It’s only the beginning...
Follow @boohooverse for updates
An NFT stands for a Non-Fungible Token. In the simplest terms, they are digital collectables which grant the holder a certain level of access. They can be images, videos or audio files, and every NFT is completely unique, so only one person can be the official owner. It’s essentially the same as when people used to ask for a signature from a celebrity - only one of those would ever exist and you would be the owner.
Our first NFT acts as a boohooverse black card - your ticket to all future metaverse drops. Our boohooverse avatar collection NFT allows you to express your membership of the community & its values (as well as exciting additional utilities!)
It seems vague right now, but hear us out. It can include virtual reality (virtual worlds that exist even when you're not playing) and augmented reality (combines aspects of digital & physical worlds). However, it’s not just VR & AR. Games like Sims, Fortnite, and Minecraft could be seen as part of ‘the metaverse’, and you can access these on PCs, consoles, and phones! What we’re excited about is the digital economy it creates - where you can create, buy, and sell clothes & accessories for your virtual identity!
No! Our vision for the boohooverse is rooted in inclusivity and accessibility. We want to introduce our wonderful community to this new digital world in the most attractive way possible. Our first NFT drop was completely free, and our boohooverse avatar collection is priced with affordability in mind. You can purchase with cash or crypto, and via email or crypto wallet. You’re welcome.
We are using the brilliant Polygon blockchain, which has a much smaller environmental impact compared to other blockchains traditionally used by NFT collections. This means that the carbon impact of claiming this NFT is equivalent to sending around 2.5 emails. Amazing, right?!
A utility is the additional value or ‘perks’ you get when you collect an NFT. Utilities can be literally anything, from tickets to concerts, to discount codes; from invites to private parties, to exclusive access to discord channels or premium video content. In the boohooverse, it could be merch, access to exclusive fashion drops, discount codes, or much more.