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Since 1834, Rimmel London has been redefining the boundaries of makeup with a collection of products that fills your makeup bag for any occasion and season. At Rimmel, it’s not about defining looks; it’s about innovating to take you there. Every shade, every texture, and eye flick dares to you discover your boundaries of beauty experimentation. Founded in London, Rimmel encapsulates the vibrance of the bustling, contemporary city that is witty, fun, edgy, and unique. Rimmel’s affordable range of colorful, modern, high-quality makeup products are designed with you in mind, equipping everyone with the tools to discover new versions of a look so you can re-shape convention and be true to your self-expression year-round. Live the London Look with Rimmel – a one-stop-shop for all your beauty needs.