Introducing the first drop of the #AllGirls crew.

The start of a campaign built on a collective of women that represent female empowerment and celebrate individuality.
This campaign isn't just about individuality - it's about celebrating girl power, with a campaign created by an all girl crew Follow us on social to find out how to become part of the #allgirls crew.

boohoo is for girls

Girls come in all shapes and sizes. Some light up a room and some hide in the shadows.
Some are bold and others quietly confident.
Some want to look good and some want to feel good. We see you.

boohoo recognises individuality. We embrace it. We are absolutely inclusive of all shapes and sizes, all styles and trends.
We make fashion accessible and fun.

boohoo is for girls. ALL GIRLS.

Shop the collection >