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The UK’s number one nail brand, Nails.inc is renowned for first to market innovation, prestige color quality, and immaculate gloss finish. Founded in 1999, Nails.Inc resonates with a trend-conscious consumer with high expectations. The brand has luxury nail bars in esteemed retail locations such a Selfridges and Harvey Nic’s and always has high quality at the forefront of their mind when developing a product. In 2017 Thea launched INC.redible Cosmetics, the sister brand which encapsulates the premium essence of Nails.INC but for super powered beauty products with a mission to make every single person feel their most INC.redible self. “I wanted to create a beauty collection that not only simplifies your makeup routine but also adds a little fun back into it.” Both brands are cruelty-free and nearing 100% vegan, making big steps to ensure every product is as planet-friendly as it possibly can be.